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The creative process would not have begun had people not had an intrinsic desire to communicate with one another. Over time we have discovered and invented new ways to relay information to increasingly larger groups of people. By inventing printing and computing methods we have increased the need for creative workers in virtually every field. Without the creative side of organizations, the first Macintosh would not have been introduced, brand management would not be possible, and communication through beautiful imagery would cease to exist.

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