See on Scoop.itVisual*~*Revolution

The fight for consumers’ eyes—and wallets—is only getting fiercer. Recently, New York City’s Metropolitan Transit Authority announced it would begin selling ad space on the front of subway fare cards to offset rising costs. As advertisers figure out more and more creative (and desperate) ways to get people’s attention, no surface—not even our own skin—remains sacred. Here, a brief look at some of the other stops on marketing’s relentless and somewhat invasive march.

See on www.businessweek.com

Advertisements